• portraitgraphy-5-carre

    Poetry and cinematics : new marketing tools for the 21st century?

    by Alain - 4 July 2012

    In a general context of gloom and recession, the global luxury industry continues its insolent growth fueled largely by the accession of BRIC citizens (Brazil, Russia, India, China) …

    Read the rest of this entry →
  • thestream

    The Stream – The analysis of a social connected TV show

    by Manon Perroud et Mathilde Prat - 31 May 2011

    Al Jazeera English, the international information channel of the Al Jazeera group, was created in 2006 as a similar concept to CNN International and BBC World. The channel’s editorial …

    Read the rest of this entry →
  • by Ana - 8 March 2011

    Matthew Weiner spoke at “Forum des images” in Paris about the conception of Mad Men, in front of about a hundred of French fans. The film writer admitted it took him five years …

  • Oscar Natalie-Portman

    The three-screen Oscars

    by Ana - 3 March 2011

    ABC, the exclusive Academy Awards broadcaster, registered an audience of almost one billion viewers worldwide. The 2011 Oscars brought a technological novelty in order to enhance the …

    Read the rest of this entry →
  • mad-men-300x225

    Mad Men, a failed transmedia experiment?

    by Nicolas - 20 December 2010

    Simon Pulman looked for the book of Roger Sterling’s memoirs on Amazon and stumbled upon Sterling’s Gold: thinking he’d found the famous memoirs, already excited to learn more …

    Read the rest of this entry →
  • buried2poster

    Buried, come and discover the interactive trailer

    by Aurelien - 24 September 2010

    While awaiting the release of the next production from Studio 37, Buried which will be hitting the cinema screens on 3 November 2010, you can already go straight to the centre of the …

    Read the rest of this entry →
  • ut_uniqlop

    Brand Content: design Uniqlo T-Shirts!

    by Nicolas - 18 August 2010

    For the past few years, Uniqlo has demonstrated its talent for web marketing. The brand communicates about its collections thanks to creative and viral web applications that have often …

    Read the rest of this entry →
  • Appel-à-création

    Endives at the heart of a brand content transmedia project

    by Nicolas - 9 August 2010

    Collaborative content creation is more fashionable than ever! As the 80,000 YouTube users who took part in Ridley Scott and Kevin MacDonald’s “Life In A Day” will …

    Read the rest of this entry →
  • eto day

    Consumers and Brands say YES, for BETTER and for WORST!

    by Christophe - 22 June 2010

    ETO Day: July 1st at the Institut du Monde Arabe in Paris. The event took place under the enlightened web perspective of Maître Emery Doligé. The program was: 17h30-18h15: A troubled …

    Read the rest of this entry →
  • nuit-de-la-prod

    Producers’ Night on the Contact radio show: Transmedia on the air

    by Malick Nam - 6 May 2010

    Tom Snare, a producer and leading DJ in the French electro scene, was the special guest on the Contact show on 14 April at 8pm for the 2nd edition of the Nuit de la Prod or “Producers’ …

    Read the rest of this entry →