Opinion
by Sebastien Lachaussee et Rym Soussi - 9 August 2011
Transmedia professionals often bring it up: French legislation has trouble adapting to the needs of its creators’ projects. It’s actually quite restrictive when it comes to UGC …
by Olivier - 30 June 2011
After having worked for two years at Orange, and especially at the Transmedia Lab project, I will finish my missions within this team starting with the 1st July. This is the end of …
by Vanessa Meheut - 9 June 2011
Vanessa Méheut, analyst with Orange San Francisco. Her areas of interests include traditional and online video, transmedia distribution and marketing, and new ad formats. We gladly …
by Manon Perroud et Mathilde Prat - 31 May 2011
Al Jazeera English, the international information channel of the Al Jazeera group, was created in 2006 as a similar concept to CNN International and BBC World. The channel’s editorial …
by Ana - 19 May 2011
Undead End is an independent multiplatform project that chose the radio as its primarily media. A rather unusual choice that raises a question already asked by one of our readers: “Why …
by Deni - 26 April 2011
After “The search engines” and “3D relief”, the 4th meeting of the Ina SUP professionals focused on the subject of transmedia in TV production. Jean-Yves Lemoine, a specialist …
by Aurélien Gaucherand et Cyril Huet - 29 March 2011
Digital marketing aims to create an emotional connection between the image of a brand and its targets. A strong trend in 2011 to reach this goal, is the development of branded content, …
by Sandra Albertolli et Dan Benzakein - 24 February 2011
After the recent launching of a new French blog focused on the new media and web trends, Sandra Albertolli and Dan Benzakein, the two creators of webtelevisionobserver.com, share with …
by Ana - 14 February 2011
Trough our researches for our Case Study: Tron in transmedia we discovered a creative fan’s community very active in her effort to bring to life the Tron : Legacy universe. Here’s …
by Antoine - 27 December 2010
Everything started in November 2009 when a reporter, a journalist for Point.fr whom I had first met 6 years previously at Paris’s Sorbonne University, visited us with a …
