MIPCUBE explore the future of entertainment ahead of MIPTV 2012


by Nicolas Brunet, published on 11.01.2012

MIPCube, a two-day high-level networking and live learning experience exploring the game-changing innovations affecting the TV industry, will open in Cannes on Friday 30 March, just ahead of the 2012 edition of MIPTV (1-4 April). Building on the 2011 success of Connected Creativity at MIPTV, MIPCube will bring together the architects of the future of TV:  influential players in the television business, key innovators in the digital and social media space and forward thinking producers to shape the evolving world of TV, in all its forms


At MIPCube you will find :

Live Learning sessions will present several experts on visionary talks, study cases and “how to” workshops. They will tackle two major themes :
- Spreading the Story will examine ways of expanding a content concept across all media, looking at games, brands and audience engagement.
- Enriching the Story will explore ways of adapting a concept and content to the changing content consumption associated with connected television, interactivity, online media and social networks.

Innovation Alley will showcase the latest technologies in Connected TV, social media and dual screen technology.

MIPCube will feature three competitions :
The seventh annual Content 360 will select the best projects from around the world in cross-media content and audience engagement.
The second annual MIPTV start up competition returns as MIPCube Lab, providing a global platform for start-ups to present their business plans and prototypes to venture capitalists, business angels and TV business leaders.
Finally, the TV Hack Day will offer developers a chance to team up for 48 hours to come up with the most innovative TV app.

The fourth Digital Minds Summit (DMS) at MIPCube, an exclusive behind closed doors invitation-only summit, will bring together 50 top global business leaders of the media world in a private session to debate, discuss and plan the future of TV.

Lastly, the MIPCube Party will bring together participants from every continent in a celebration of innovation, as part of a series of themed parties, lunches and intimate networking dinners  alongside MIPCube.


Who will be at MIPCube ?

Cindy Gallop is the first confirmed speaker at MIPCube. She is the former US President of creative agency Bartle Bogle Hegarty and the CEO of IfWeRanTheWorld.com, a web meets world platform that turns good intentions into action, one microaction at a time. Following her TEDBooks release of “Make Love Not Porn: Technology’s Hardcore Impact On Human Behaviour,” she will launch makelovenotporn.tv in the spring of 2012. Cindy Gallop acts as board advisor to a number of tech startups around the world, describing her consultancy approach as: “I like to blow shit up. I am the Michael Bay of business. You can find more informations about Cindy Gallop here.


The Coca-Cola Company , Vivendi and Ogilvy & Mather, will announce thought provoking speakers for the event shortly. Contagious will present an exclusive Trends Briefing on augmented content by Senior Consultant Ed White during the 2-day event.
And we will inform you as soon as we get new informations !


How to go to MIPCube ?

This year the MIPCube Pass will give access to this unique two-day accelerator event on 30-31 March and to the first day of MIPTV on April 1. For more informations :
- The website where you can - to follow the newsfeed, to start the conversation with the future participants and by following the account @_mip and by starting to use the tag #MIPCube

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author Nicolas Brunet

10 ans d'expérience entre marques et contenu (advertainment, branded content), entre marketing et storytelling (brand content, transmedia) en media, en agence de publicité puis en 2009 chez Orange (musique). Dans la team du Transmedia Lab depuis 2010.