Over to “Transmedia Planning” ?? (crossmedia + brand content ?)
by Morgan Bouchet, published on 8.02.2010
I knew that my agency friends were interested in the storytelling culture proposed by Henry Jenkins’ Transmedia but I never imagined there might be such a thing as a Transmedia Planner (what a great job )
But are we really in the presence of “Transmedia” or of an amalgam similar to the combination of brand and branded content?
Whatever the case may be, everything is moving ahead well!
You can find a very good explanation here