LexiconTransmedia
Transmedia is the development of narrative content on several media that differentiates the content developed depending on the interaction capacities (engagement) and the specificities of each medium. Unlike crossmedia or plurimedia, which distribute a main content on complementary media, transmedia requires a specific storytelling for each medium and gives the audience the ability of using different entrance points into the story (audience circulation). It offers new possibilities to creators and new sources of wonder to spectators.Transmedia is the development of narrative content on several media that differentiates the content developed depending on the interaction capacities (engagement) and the specificities of each medium. Unlike crossmedia or plurimedia, which distribute a main content on complementary media, transmedia requires a specific storytelling for each medium and gives the audience the ability of using different entrance points into the story (audience circulation). It offers new possibilities to creators and new sources of wonder to spectators.
