Poetry and cinematics : new marketing tools for the 21st century?
In a general context of gloom and recession, the global luxury industry continues its insolent growth fueled largely by the accession of BRIC citizens (Brazil, Russia, India, China) to millionaire statuds. The members of this growing club of affluent people do not just acquire designer objects symbolic of their class as they are now more [...]
On 4.07.2012 |
Promoted by Sorbonne Nouvelle – Université Paris 3 and supported by Orange’s Transmedia lab, the Centre Pompidou hosted a lecture by Henry Jenkins on Friday 25 May for a lecture on Transmedia Storytelling entitled “Engagement, participation, play: the value and meaning of Transmedia audiences”. The lecture, organised by Eric Maigret (Professor at Paris 3 University) [...]
On 7.06.2012
Aurore Gallarino offers a new perspective as part of a series of articles which provide a complete overview of certain fan practices, many of them related to storytelling, and their transmedia potential. She has given us a look at “fan community story factories” and explained “expanded universes: home-made franchises”. Now she shows us the overlap [...]
On 21.05.2012
Aurore Galliano offers a new perspective as part of a series of articles which provide a complete overview of certain fan practices, many of them related to storytelling, and their transmedia potential. She brings us a look at “fan community story factories” and explains “expanded universes: home-made franchises”. Everyone can call [...]
On 14.05.2012
The transmedia is a new form of narrative.
In comparison with Cross-media that redefines the main content for complementary Medias, the transmedia articulates an original narrative universe on different media.
This universe is enriched by the different media, which bring thanks to their own consumption specificity and their technological capacity, a complementary and new perspective on the universe and the story.
