Usage

  • 3D mobile phone and earth globe

    Mobile Internet connections growing strongly

    by Olivier - 29 September 2010

    Despite the “crisis”, the figures for Internet consumption trends continue to rise, in particular with regard to mobile connections – as shown by the latest Profiling …

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  • BP-mediametrie--300x197

    Transmedia, digital, new behaviours: the multimodel as new media horizon?

    by Aurelien - 26 August 2010

    Available online, the summary of the Bearing Point and Mediametrie studies “Transmedia, digital, new behaviousr: the multimodel as new media horizon?” explores the challenges brought …

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  • etude-kaiser

    Media consumption habits among 8 to 18-year-olds in the USA

    by Olivier - 8 July 2010

    The Kaiser Family Foundation has recently conducted a survey of media consumption habits among 8 to 18-year-olds in the United States. Once again, the results of this survey confirm …

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  • convergence

    Cultural convergence Part 3

    by David Peyron - 26 January 2010

    Third part: Transmedia and cross media We can make a very similar criticism of another one of today’s very fashionable expressions: “cross media”. This describes the links between …

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  • Cultural convergence Part 2

    by David Peyron - 19 January 2010

    Second part: Transmedia and declension Other concepts are used to define this phenomenon, but to my knowledge, they only render its meaning partially. Some therefore talk about intermediality, …

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  • Cultural convergence

    by David Peyron - 16 December 2009

    First part: Transmedia and the creation of universes Here, I will present the process of cultural convergence, a concept created by the American researcher Henry Jenkins, its consequences …

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  • Of Eclecticism

    by Fabien Granjon - 8 November 2009

    Le butinage – literally “pollen-gathering” – we mentioned in our last post is probably akin to the phenomenon of “cultural eclecticism”. And cultural eclecticism may be …

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  • Audience loyalty, alert, immersion !

    by Fabien Granjon - 28 October 2009

    In a recent article, Dominique Boullier posits the emergence of a new mode of “attention production” which, he tells us, “is gaining considerable prominence in our culture”. …

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  • A few thoughts on youth and transmedia content

    by Marc Guidoni - 21 October 2009

    It’s interesting to look at a study published early July by Morgan Stanley. I would like to thank the journalist Cécile Ducourtieux to have brought our attention to this study in …

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  • The democratization of tools

    by Jean-Yves - 9 September 2009

    Today, everyone can make a feature film in their bathroom! Indeed, the digital creation tools have become simple and democratic. The other day I was at the Apple store in London, and …

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